April 21
National Bulldogs Are Beautiful Day
An annual observance on April 21 celebrating the bulldog breed and promoting acceptance of all creatures regardless of appearance, created by children's book author Jackie Valent.
Jackie Valent
Individual Initiative
Jackie Valent, children's book author of 'Stinky the Bulldog' (2005), created National Bulldogs Are Beautiful Day in 2007 to promote acceptance of all creatures regardless of appearance. April 21 was chosen to coincide with the 1886 date of the breed's formal recognition.
Introduction
The English Bulldog's face tells the story of a breed that was redesigned twice. The wrinkles that make bulldogs recognizable today were originally functional: during bull-baiting, a blood sport that dominated England for centuries, those folds channeled blood away from the dog's eyes so it could maintain its grip on a bull's nose. When bull-baiting was banned in 1835, the breed nearly went extinct. Enthusiasts rebuilt it as a companion animal, selectively breeding for docility, but the exaggerated features they emphasized have created one of the most health-compromised breeds in existence.
National Bulldogs Are Beautiful Day sits at the intersection of genuine affection for a beloved breed and a growing veterinary consensus that the bulldog's current form causes it significant suffering. Both truths exist simultaneously, and the day provides space to hold them.
National Bulldogs Are Beautiful Day History
The bulldog is one of the oldest identifiable breeds in England, with its name first appearing in written records around 1631. The breed was purpose-built for bull-baiting, a blood sport in which dogs were set upon a tethered bull. The dog's job was to grip the bull's nose and pin its head to the ground. Every physical characteristic of the early bulldog served this function: the low, wide stance kept the dog beneath the bull's horns, the undershot jaw provided a locking grip, and the wrinkled face was believed to channel blood away from the dog's eyes during a fight.
Bull-baiting was enormously popular across English society for centuries, performed at public events and considered entertainment for all classes. That ended on August 14, 1835, when the British Parliament passed the Cruelty to Animals Act, outlawing bull-baiting, bear-baiting, and other blood sports.
The breed is rebuilt
The ban nearly destroyed the bulldog. Without its working purpose, the breed's numbers declined sharply. A small group of enthusiasts, however, saw potential in the bulldog as a companion animal and began selectively breeding for a gentler temperament. The first Bulldog Club was founded in 1864, and the "Philo-Kuan" standard, published in 1865, formally described the breed's new identity: compact, muscular, gentle in disposition.
A new Bulldog Club was established in 1875 and published a revised breed standard that remains influential. The breed crossed the Atlantic, and in 1886, the American Kennel Club formally recognized the bulldog. By the early 20th century, the bulldog had become a symbol of British tenacity and was widely adopted as a mascot by universities, military units, and sports teams. The association with Winston Churchill, though he never owned a bulldog, cemented the breed's identity as a national icon.
A modern health crisis
The same selective breeding that transformed the bulldog into a companion created serious health consequences. A landmark 2022 study by the Royal Veterinary College's VetCompass programme found that English Bulldogs have an average lifespan of just 7.39 years, compared to 11.23 years for dogs overall. Of 43 common disorders investigated, English Bulldogs were at significantly higher risk for 24 of them. They are 19.2 times more likely to suffer from Brachycephalic Obstructive Airway Syndrome (BOAS) and 38.1 times more likely to experience skin fold dermatitis than other breeds. Studies have found hip dysplasia in 73.9% of tested bulldogs. The British Veterinary Association has called for "urgent action" to move the breed away from its current extreme body shape.
The observance
Jackie Valent, author of the 2005 children's book Stinky the Bulldog, created National Bulldogs Are Beautiful Day in 2007. Valent chose April 21 to coincide with the 1886 date of the breed's formal recognition. Her stated purpose extended beyond celebrating bulldogs: the day was intended to encourage people to look beyond physical appearance and embrace differences in everyone.
National Bulldogs Are Beautiful Day Timeline
The word 'Bulldog' appears in written records
Cruelty to Animals Act bans bull-baiting
First Bulldog Club founded in England
American Kennel Club recognizes the bulldog
Jackie Valent publishes 'Stinky the Bulldog'
National Bulldogs Are Beautiful Day established
How to Celebrate National Bulldogs Are Beautiful Day
- 1
Learn about the breed's history and characteristics
The AKC's bulldog breed page provides a comprehensive overview of the breed's temperament, care requirements, and standards. Understanding what the breed needs is the first step in celebrating it responsibly.
- 2
Read about the brachycephalic health debate
The UK Brachycephalic Working Group brings together leading veterinary and welfare organizations to address health issues in flat-faced breeds. Their resources explain what responsible brachycephalic breeding looks like.
- 3
Support bulldog rescue organizations
Breed-specific rescues rehabilitate and rehome bulldogs surrendered due to behavioral or health issues. If you are considering adding a bulldog to your family, rescue organizations offer an alternative to purchasing from breeders and give existing dogs a second chance.
- 4
Explore the veterinary research shaping the breed's future
The Royal Veterinary College's VetCompass programme uses veterinary clinical data to study breed health. Their research on English Bulldogs has produced some of the most cited statistics on breed-specific health risks.
- 5
Celebrate your bulldog with health-conscious care
If you own a bulldog, use the day to schedule a veterinary check-up focused on breathing, skin, and joint health. The Bulldog Breed Council provides breed-specific health guidance and supports responsible breeding practices.
Why We Love National Bulldogs Are Beautiful Day
- A
Bulldogs face documented health challenges that require informed ownership
A 2022 UK study found the average English Bulldog lifespan is 7.39 years, nearly four years shorter than the 11.23-year average for dogs overall. Bulldogs are 19.2 times more likely to suffer from breathing difficulties (BOAS) and 38.1 times more likely to develop skin fold infections. Responsible ownership requires understanding these risks before bringing a bulldog home.
- B
The breed's transformation raises important ethical questions
The Netherlands has banned breeding of English Bulldogs due to welfare concerns, and the British Veterinary Association has called for urgent changes to the breed standard. National Bulldogs Are Beautiful Day provides an opportunity to discuss what responsible breeding looks like and how breed standards can evolve to prioritize health.
- C
Celebrating the breed means advocating for its well-being
Bulldogs are consistently among the most popular dog breeds, ranking in the AKC's top ten for over a decade. The most effective way to celebrate the breed is to support breeders who prioritize health testing, advocate for updated breed standards, and consider bulldog rescue organizations when looking for a pet.
Holiday Dates
| Year | Date | Day |
|---|---|---|
| 2023 | Friday | |
| 2024 | Sunday | |
| 2025 | Monday | |
| 2026 | Tuesday | |
| 2027 | Wednesday |



