May 27
National Sunscreen Day
A U.S. observance on May 27 promoting daily sunscreen use and skin cancer prevention awareness at the start of summer.
National Council on Skin Cancer Prevention
Institutional Initiative
The National Council on Skin Cancer Prevention designated National Sunscreen Day as a fixed annual observance on May 27, with listings first appearing around 2011. The Council, established in 1998 as a coalition of health organizations, had previously launched its 'Don't Fry Day' campaign with the EPA in 2008 on the Friday before Memorial Day.
Introduction
Between May and August, the UV Index in most of the continental United States regularly reaches levels that can cause sunburn in under 15 minutes of unprotected exposure. National Sunscreen Day falls on May 27, positioned at the start of this peak window as a public health checkpoint.
The observance was established by the National Council on Skin Cancer Prevention, the same coalition that partnered with the EPA to launch "Don't Fry Day" in 2008. While both campaigns share a sun safety mission, National Sunscreen Day anchors the message to a fixed calendar date, making it a yearly prompt to verify that the single most effective tool against UV-induced skin damage is in your bag and not expired.
National Sunscreen Day History
Humans have shielded themselves from the sun for thousands of years. Ancient Egyptians applied extracts of jasmine and rice bran to their skin, and zinc oxide paste has been used as a protective barrier across many cultures. But modern sunscreen, the engineered product designed specifically to absorb or reflect ultraviolet radiation, has existed for less than a century.
The turning point came in the 1930s and 1940s. Australian chemist H.A. Milton Blake formulated one of the first commercial sun-protective creams in the early 1930s. In 1935, Eugène Schueller, the founder of L'Oréal, produced Ambre Solaire, a tanning oil with UV-filtering properties.
A sunburn on a Swiss peak
In 1938, Swiss chemistry student Franz Greiter suffered a severe sunburn while climbing Mount Piz Buin in the Alps. That experience drove him to develop Gletscher Crème (Glacier Cream) in 1946, a product that would become the foundation of the Piz Buin brand. Greiter went further: in 1962, he introduced the Sun Protection Factor, the measurement system that gave consumers a standardized way to compare sunscreen strength.
Wartime innovation and the rise of Coppertone
During World War II, American pharmacist Benjamin Green developed a protective substance using red veterinary petroleum to shield soldiers from tropical sun in the South Pacific. After the war, Green refined the formula into a consumer product that became Coppertone suntan cream, one of the first mass-market sunscreens in the United States.
Regulation catches up
The FDA adopted the SPF system in 1978, classifying sunscreens as over-the-counter drugs. For decades, most sunscreens only protected against UVB rays, the wavelengths primarily responsible for sunburn. It was not until 2011 that the FDA finalized its broad-spectrum labeling rule, requiring products to demonstrate protection against both UVA and UVB radiation.
From Don't Fry Day to National Sunscreen Day
The National Council on Skin Cancer Prevention, a coalition formed in 1998 to unite health organizations around UV safety education, launched "Don't Fry Day" in 2008 in partnership with the EPA's SunWise Program. That floating observance falls on the Friday before Memorial Day. Around 2011, the Council also designated May 27 as National Sunscreen Day, anchoring the sun safety message to a fixed calendar date. The observance has since been adopted by dermatology practices, skincare brands, and public health campaigns as an annual prompt to check sunscreen supplies and application habits before summer begins.
National Sunscreen Day Timeline
Franz Greiter creates Glacier Cream
Sun Protection Factor introduced
FDA adopts SPF for labeling
Don't Fry Day campaign launches
National Sunscreen Day established
Sunscreen Innovation Act signed
How to Celebrate National Sunscreen Day
- 1
Check your sunscreen's expiration date
Sunscreen loses effectiveness over time. The FDA recommends discarding any sunscreen past its printed expiration date or more than three years old if no date is listed.
- 2
Learn the correct application amount
Most people apply only 25% to 50% of the recommended amount. The American Academy of Dermatology recommends about one ounce, enough to fill a shot glass, for full-body coverage, reapplied every two hours.
- 3
Schedule a skin cancer screening
Use National Sunscreen Day as a reminder to book an annual skin check. The Skin Cancer Foundation provides early detection resources and guidance on finding a provider near you.
- 4
Teach a child the slip, slop, slap routine
The slip-slop-slap campaign (slip on a shirt, slop on sunscreen, slap on a hat) originated in Australia in 1981 and remains one of the most effective sun safety mnemonics. Adding 'seek shade' and 'slide on sunglasses' rounds out the five-step habit.
- 5
Audit your daily skincare for UV protection
Dermatologists recommend wearing broad-spectrum SPF 30 or higher every day, not just at the beach. Review your moisturizer and foundation to see if they include UV protection, and consider adding a standalone sunscreen to your morning routine.
Why National Sunscreen Day is Important
- A
One in five Americans will develop skin cancer
Skin cancer is the most common cancer in the United States, with an estimated 9,500 people diagnosed every day. Having five or more sunburns doubles an individual's risk for melanoma, the deadliest form of the disease.
- B
Daily sunscreen use cuts melanoma risk in half
A landmark Australian study found that daily sunscreen application reduced melanoma incidence by 50%. SPF 30 blocks approximately 97% of UVB radiation, while SPF 50 blocks about 98%, making even modest, consistent use highly effective.
- C
A $13 billion global industry still growing
The global sunscreen market was valued at approximately $13.4 billion in 2024 and is projected to exceed $20 billion by 2034. Demand is driven by rising skin cancer awareness, the popularity of daily-wear formulations, and expanding consumer adoption in Asia-Pacific markets.
Holiday Dates
| Year | Date | Day |
|---|---|---|
| 2023 | Saturday | |
| 2024 | Monday | |
| 2025 | Tuesday | |
| 2026 | Wednesday | |
| 2027 | Thursday |



