March 21

Vermouth Day

A food observance on March 21 celebrating vermouth, a fortified and aromatized wine infused with botanicals, for its history, versatility in cocktails, and social enjoyment.

Yearly Date

March 21

Observed

Internationally

Introduction

Raise your glasses and toast to Vermouth Day on March 21! This delicious, aromatic drink has been a staple in many cocktails for centuries. Its origins can be traced back to ancient civilizations such as Egypt and Greece, where it was used for medicinal purposes. Today, vermouth is enjoyed all over the world and comes in various flavors – from sweet to dry to herbal blends. It's the perfect addition to any cocktail or even enjoyed on its own. So let's raise a glass and celebrate this beloved drink on Vermouth Day!

Vermouth Day Timeline

Late 18th Century

Invention of Vermouth

Vermouth, a type of fortified wine flavored with various botanicals, originates in Italy during the late 18th century, credited to Antonio Benedetto Carpano.

19th Century

Popularity in France

Vermouth gains popularity in France, particularly in Marseille, where it quickly establishes its place in the local aperitif tradition.

Early 20th Century

Vermouth in Cocktails

The introduction of Vermouth in classic cocktails like the Manhattan and Martini cements its place in popular global culture during the early 20th century.

1980s

Vermouth Decline

Sales of Vermouth decline rapidly during the 1980s due to changing consumer tastes and drinking habits.

2010s

Resurgence of Vermouth

A revival of craft cocktails in the 2010s sees a resurgence in Vermouth’s popularity, especially in independent distilleries and cocktail bars.

How to Celebrate Vermouth Day

1 Create your own vermouth cocktail

Experiment with different ingredients and flavors to create your own unique vermouth cocktail. Invite friends over to taste test and vote on the best creation!

2 Visit a local vermouth distillery

Take a tour of a vermouth distillery and learn about the history and process of making this delicious drink. Many distilleries also offer tastings, so you can try different varieties of vermouth.

3 Host a vermouth-themed dinner party

Plan a menu featuring dishes that pair well with vermouth and invite friends over for a fancy dinner party. Make sure to have plenty of different types of vermouth for guests to try!

4 Attend a vermouth festival

Check online for any vermouth festivals happening in your area and attend to taste a variety of vermouths from different producers. You may even discover a new favorite!

5 Learn about the history of vermouth

Take some time to research the origins and cultural significance of vermouth. You may be surprised by what you learn and it will give you a greater appreciation for this beloved drink.

Why We Love Vermouth Day

Vermouth adds depth to cocktails

This fortified wine is often used as a key ingredient in many classic cocktails, providing a complex and flavorful base. It adds an herbal, slightly bitter note that can enhance the overall taste of a drink - making it an essential component for mixologists everywhere.

Vermouth is versatile in the kitchen

While vermouth is most commonly used in drinks, it also has a place in the kitchen. Its unique flavor profile makes it an excellent addition to marinades, sauces, and dressings. And let's not forget about cooking with it - many chefs use vermouth to add a splash of complexity to their dishes!

Vermouth is steeped in history

Did you know vermouth was first created in 18th century Italy? And since then, its popularity has spread all over the world. Its rich history and cultural significance make it a beloved drink by many, with different regions creating their own unique versions of the fortified wine.